Wisconsin Department of Tourism Co-op Email
Advertising Program Space Reservation Form

Please complete the fields below and check the Rules and Regulations checkbox. To submit your information, please, choose either "Wisconsin Packages & Deals" or "Wisconsin Events". The information will not submit unless all fields are completed and the Rules and Regulations checkbox is checked.

First Name:  Last Name:  Business / Organization:  Address1:  Address2: City:  State:  AL AK AB AS AZ AR BC CA CO CT DE DC FM FL GA GU HI ID IL IN IA KS KY LA ME MB MH MD MA MI MN MS MO MT NE NV NB NH NJ NM NY NF NC ND MP NT NS NU OH OK ON OR PA PE PR QC RI SK SC SD TN TX UT VT VA VI WA WV WI WY YT AA AE AP XX Zip:  Phone Number: -- Fax Number:  --  E-mail Address:      Password    Confirm Password       RULES AND REGULATIONS This program has a limited number of spaces available each month. Due to this limitation, you will submit a request to participate and placement is not guaranteed until you have confirmation of your order status from Sarah Keller at Laughlin Constable. You will not be billed unless you receive confirmation and your ad runs. We encourage you to sign up early for the four months you would like to advertise in. If you would like to sign up for additional months, you will be put on a waiting list and your ad will run on a space available basis. As this is a new program, we want to offer our email subscribers a variety of offers and locations throughout the state from month to month. To maintain the credibility and value of the exclusive packages and deals email, and for the benefit of customers and advertisers alike, we strongly encourage you to offer significant, compelling and/or limited-time-only incentives. While 50% discounts aren't required, offering the reader something of true value that they can't find just anywhere will only improve your ad's performance and, ultimately, your chances of converting these readers to visitors. If you cannot calculate a 'savings' figure, we strongly suggest your headline and copy detail exactly why the offer is worth checking out. Please follow these guidelines when entering your headline and description text:    1) No use of abbreviations    2) No use of ALL CAPS, unless using an acronym or other branded initials (e.g. "CVB" or "VCB")    3) No use of exclamation points    4) No use of ampersands (&) in the description field Space and materials deadline is the first of the month you would like your advertisement to run. After your ad runs, you will receive a report which will include a delivery, click through rate and open rate. Again, we encourage you to offer enticing exclusive packages and deals, as this will ultimately increase the number of subscribers that will seek out more information on your website. PACKAGES & DEALS ADMAIL The Packages & Deals Admail will be sent to subscribers who have asked to receive these offers. Initially, one Package & Deals Admail will be sent out each month around the 15th. Each admail will contain nine industry offers. Due to the limited space, an individual advertiser may only advertise in 4 admails a year. An individual advertiser may only advertise in 4 admails a year, unless there is availability. SIGNATURE EVENTS ADMAIL The Signature Events Admail will be sent to subscribers who have asked to receive emails on events. Initially, one Signature Events admail will be sent out each month around the 15th. Each admail will contain nine industry events. Due to the limited space, an individual advertiser may only advertise in 4 admails a year. An individual advertiser may only advertise in 4 admails a year, unless there is availability. If you have any questions, please call Sarah Keller at 414.270.7145 or email her at skeller@laughlin.com. I agree that I have read and understand the Rules and Regulations of the email co-op program.