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February 2014

Stephanie Klett   
Department Secretary   

Arts Board  | Conference & Education | Customer Service & Technology | Grant News
Marketing and Tourism News | Travel Green Wisconsin Wisconsin in the News

 Secretary Message

Hello Friends,

The final countdown to WIGCOT has begun and Team Tourism is making final preparations for a terrific conference. This year, we’ve added some new enhancements to the conference starting with the WIGCOT Facebook page. Here you can find conference updates, links to speaker bios plus fun comments from your industry peers. We even have a new mobile app you can download shortly before the conference that allows you to plan your schedule, take notes, and connect with other attendees.
Tuesday at the conference is "Wear Your Pride Day," so break out the logo wear for your destination, attraction, hotel, campground, business or organization. And if you don’t have logo wear, then we’ll certainly accept Packer gear (because the day before #87 Jordy Nelson will be signing autographs at Marketplace).

If the Grand Geneva Resort and Jordy alone aren’t enough to make you register right this second, how about I mention that Governor Walker, the Zucker brothers, Jim Abrahams, Robert Hays and Kareem Abdul-Jabbar will all be there for Monday morning’s general session. Thanks to the partnership with the Wisconsin Arts Board, we’ll top off Monday morning with a presentation from Eric Whitacre, world-renowned creator and conductor of the YouTube sensation Virtual Choir. On Tuesday, we have lined up Robert Brooks to speak on "Tourism in the 21st Century" followed by former Hard Rock trainer Jim Knight covering customer service.

This year’s conference will be worth your time and investment, whether you come for one day or all three.

I want to give a final shout out to all of the Wisconsin athletes that are competing in the Olympic Games this week. Take a minute to read about and follow the athletes representing the Badger State in Sochi, Russia. We are so incredibly proud of each and every one of them and their inspiring achievements!

Look forward to seeing you in beautiful Lake Geneva,

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Dawn Zanoni   
Special Events and Markets Manager   

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Conference & Education

NEW Breakout Session – "The Digital Crystal Ball: Trends to Expect in 2014"

This new session Monday afternoon breaks down the trends that will continue to grow and emerge in 2014, as well as what marketers and organizations need to do to capitalize on them. This crash course on the future of digital will touch on mobile, search, ad personalization, and more.

NEW Monday Night Entertainment – Airplane! Showing
After you’re well fed from dine around dinner Monday evening, join us in a special showing of the classic 1980 film Airplane! at 10:00pm. Prepare for laughs as you enjoy this slap stick comedy, complete with hilarious one liners and familiar faces – they starred in our new ads!

Dave Fantle    
Deputy Secretary   
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Marketing Update

Summer Campaign Preview at WIGCOT
Get a sneak peak at the Department’s summer ad campaign at WIGCOT. During Monday’s lunch, Dave will present this summer’s ad campaign and also take a look back at campaign highlights from 2013.

Visit Co-op Booth at WIGCOT Marketplace
Sarah Keller will be staffing our Co-Op Marketing Booth at Marketplace. Stop by and learn more about all of our co-op advertising opportunities including the popular Milwaukee Journal-Sentinel "Fun Times" insert and new pricing for our social media co-op program.

May 25, 2014 Fun Times - "Summer Bucket List" Edition
Space/Materials Deadline: 5/9

June 29, 2014 Fun Times - "The Arts" Edition
Space/Materials Deadline: 6/13

July 27, 2014 Fun Times - "Agritourism" Edition
Space/Materials Deadline: July 11, 2014

Jordy Nelson at WIGCOT
We’re thrilled that Green Bay Packer #87 and the star of our fall TV ad will be at marketplace at WIGCOT signing autographs. Please note that he will only be signing headshots provided by the Department, so feel free to wear a Packer jersey, but please leave the gear at home. Go Pack Go!

  LInk to Metrics

Joellyn Merz  
Technology & Customer Service   

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Customer Service & Technology Visits Up 25% in 2013
Deputy Dave will present a recap of last year’s redesign and stats from 2013. Our new responsive design was a smart move as our research showed that mobile phones and tablets made up 33% of all visits to What were some of the busiest days on The top five days of traffic were connected to peak fall color weekends, the launch of the snow condition report and big snow days.

Lisa Marshall   
Communications Director    
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Wisconsin in the News

In the News
We’ve been busy interviewing with TV and radio, promoting winter and the wonderful travel opportunities around the state. We were guests on the Joy Cardin show on WPR twice this month, promoting snowmobiling and romantic travel ideas. Stephanie was on WTMJ radio talking about how the cold is gold for tourism. Our staff also shared winter travel ideas: Dave was a guest on Fox 6 in Milwaukee, Lisa was on WKOW in Madison and Danielle was on WMTV in Madison.

Be sure to catch Dave's showcase at WIGCOT during Monday's lunch for more earned media highlights from 2013!

Abbie Hill    
Grant Coordinator   
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Grant News

New to the Department’s Grant Programs?
There are five categories of JEM grants and each one is written differently. Make sure you know the benchmarks for the category of your JEM grant application:
  • Destination Marketing (DM) applications require a partnership of at least three communities, the timing of the campaign requires justification and research/tracking are substantial aspects of this category.
  • New Events have not been held previously and will bring in visitors (as opposed to community events primarily for locals); they are intended to grow visitor expenditures year after year.
  • Existing Events may only be reimbursed for new advertising (geographic, demographic or new media) and you must include a list of the previous year’s advertising with your application. Justify the use of new advertising by showing a substantial increase in visitor expenditures.
  • One-Time, One-of-a-Kind projects must advertise an event of major significance that has the potential to generate media coverage at least throughout the Midwest. Anniversaries and birthdays are excluded.
  • A Sales Promotion must offer significant incentives for a limited period of time (usually 6-8 weeks) to persuade a targeted market to visit the area. Applications should include a list of participating businesses and the proposed incentives.
Upcoming Grant Application Deadlines

Joint Effort Marketing – April 1 and August 1
Destination Marketing – April 1
Ready, Set, Go! – April 1
Meetings Mean Business – April 1
Tourist Information Center – July 1

George Tzougros  
Executive Director   
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Arts Board

Why should artists and arts organizations attend WIGCOT?
The arts and culture are important parts of the tourism industry. In fact, they are so important that when the Governor’s Council on Tourism was created, the directors of the Arts Board and State Historical Society were made members by virtue of their positions. Because of this, we are actively encouraging more artists and arts organizations to attend WIGCOT 2014, to experience this important conference. So, why should artists and arts organizations attend?
  • To represent cultural tourism at one of the country’s largest state tourism conferences.
  • To gather with other arts professionals within – and outside of – your discipline.
  • To connect with tourism professionals from across the state: representatives from restaurants, innkeepers, bed and breakfasts, convention and visitors bureaus, and other attractions.
  • To learn from world class, knowledgeable, and entertaining, customer service experts.
In celebration of its 40th Anniversary, the Arts Board is offering a limited number of WIGCOT travel/registration subsidies to encourage arts administrators, artists, and arts organization board members to attend WIGCOT. Join us in encouraging the artists and arts organizations in your community to experience WIGCOT for the first time. And consider attending one of the arts-related break out sections, which have been organized around the Arts Board’s positioning statement of Creativity. Culture. Community. Commerce.

We look forward to seeing you in Lake Geneva.

Cristina Torkelson    
Program Manager    
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Travel Green Wisconsin

Co-Op Opportunity for Travel Green Wisconsin Businesses
The Milwaukee Journal-Sentinel "Fun Times" April 13 issue has a green travel theme. We are currently limiting all advertising space to Travel Green Wisconsin certified members. If you are interested in the fantastic opportunity to get your business noticed in this popular insert, please contact Sarah Keller at 414-270-7145. Or stop by the Department’s Co-Op Advertising booth at the WIGCOT Marketplace.

Welcome New Travel Green Wisconsin Certified Businesses
  • Wilderness Inquiry
  • Lodging at Pioneer Lane

Travel Green Logo

Harnessing the power of tourism to build a better Wisconsin.
See how on:
  Wisconsin Department of Tourism
201 W Washington Ave Madison, WI 53703