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June 2013  

Stephanie Klett   
Department Secretary   

Arts Board  | Industry Relations | Grant News | Conference & Education | Customer Service & Technology | Marketing and Tourism News | Wisconsin in the News | Travel Green Wisconsin

 Secretary Message

Hello Friends,

I had the great pleasure to be part of several awesome events this month that celebrated a number of important tourism anniversaries.

The "400 State Trail" celebrated its 20th anniversary with a ribbon-cutting celebration in Reedsburg. As some of you may know my mom is from Elroy and she held the ribbon for the inaugural 400 diesel train in 1949! Sixty-four years later, she held that red ribbon again as part of the celebration.

I was also honored to help present a proclamation commemorating the Great River Road's 75th Anniversary. Thanks to President Franklin Delano Roosevelt, the Great River Road is now a National Scenic Byway and at 3,000 miles long runs through 10 states along the Mississippi River. The prettiest stretch (of course – no bias) is the Wisconsin section that runs 250 miles through 33 towns. A true Wisconsin treasure!

Governor Walker and the First Lady both traveled to Northwest Wisconsin in the last few weeks. The Governor was in Cable for the "second" 48th annual Wisconsin Governor's Fishing Opener (the one without the snow), where he broke the "Governor's curse" by catching a walleye. And after seeing Deputy Dave's pitifully small fish last year, I had to show him how it's done by catching a walleye and crappie this year. A few weeks later, Tonette celebrated her 25th Walk with Walker with a trio of walks that included Copper Falls State Park, Big Bay State Park and the Birkie Trail.

All of these anniversaries remind me that tourism in this state reaches back many generations and in some cases well over a century. I'm proud to serve this state's tourism industry and support the good work each of you do each day to ensure millions more people will enjoy memorable vacations in our state for years to come. .

Happy Summer Travels,  

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Dave Fantle    
Deputy Secretary   
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Marketing Update

MJS 'Fun Times' Advertising Opportunity
Don't miss the chance to reach nearly a million Journal-Sentinel readers! Our newest and hottest co-op opportunity pairs two great brands, Travel Wisconsin and Wisconsin Trails, in one monthly Sunday insert branded as "The Fun Times." It's so popular that we've increased it from four pages to six so there is plenty of room for advertisers. Editorial content includes one full-length feature written by former Wisconsin Trail's contributors and other freelance writers. Take a peek at the May 24 edition. Our June 30 issue is themed the "Great Outdoors" followed by a culinary edition that will run July 28. Contact Sarah Keller to reserve your spot in this great promotional piece.

High-Flying Fun Hits the Vilas Theater in Eagle River June 28
Hollywood director and Wisconsin native Jim Abrahams will host a special free screening of Jim's classic 1980 comedy "Airplane!" on Friday, June 28 at the Vilas Theater in Eagle River. Stephanie will join Jim in announcing his involvement in the development of future Wisconsin tourism TV spots and then show our new TV ad "The Lake." The event, which is co-sponsored by the Eagle River Area Chamber of Commerce, Discover Mediaworks, Conway Theaters and Vilas County Tourism& Publicity, begins with a reception at 5 p.m. Advance tickets are available at the theater box office or at the door while supplies last. The event is free but donations are being accepted to benefit the charities Angel on My Shoulder and The Charlie Foundation.

Walk with Walker Celebrates 25th Walk
The First Lady was back in Northern Wisconsin, this time in the western corner, celebrating her 25th Walk with Stephanie. Mrs. Walker trekked to Copper Falls State Park in Mellen, Big Bay State Park on Madeline Island, and the Birkie Trail in Hayward.

  LInk to Metrics

Lisa Marshall   
Communications Director    
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Wisconsin in the News

Four from Wisconsin Selected for DMAI "30 Under 30 Program"
The Tourism staff is proud that our own Public Relations Specialist Danielle Johnson was selected for the 2013 DMAI "30 Under 30" Program. Not only are we proud of Danielle but Wisconsin has three more rising stars in the program – more than any other state! (California, Georgia and Florida each have 3). Danielle will join Kenzi Phillips, Marketing Manager at Visit Eau Claire; Carrie Woods, Public Relations Specialist from Visit Milwaukee Tourism; and, Yvonne Torres, Membership Liaison for Door County CVB in Orlando next month. See a list of this year's class of  "30 Under 30" and their videos. Congratulations to these young professionals!

National Tourism Week Scores Big in Earned Media
Statewide efforts to promote the economic impact of tourism in Wisconsin netted just under $11 million in earned media and 241 million impressions. We received 169 articles in total through our clipping service. Thanks to all!

Vote for the 8th Wonder of the World
Help one of Wisconsin's iconic tourist attractions win the title of 8th Wonder of the World., an affiliate of TripAdvisor, is running an online poll of the world's 8th wonder. Wisconsin nominees included: National Freshwater Fishing Hall of Fame, Ice Age National Scenic Trail, Silvermine Ski Hill, Wisconsin Cheese Trail and Wisconsin Dells "Waterpark Capital of the World." You can vote more than once by casting your ballot once every 24-hour period. Voting ends Sept 30.

Sarah Klavas    
Industry Relations & Services Director   
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Industry Services

Tourism Economics Provides Seasonal Report
We now have seasonality of visitor spending included in the state report. The seasonality calculation includes hotel data along with wage and employment data from key tourism industries. Peak time for visitor spending in 2012 was quarter three, of which the summer season is a part. Growth was strongest in the first half of the year, slowing a bit in the second half but remaining positive. The Wisconsin State Report posted online is updated with the seasonal data.

Industry Recognitions and Accolades
The Fox-Wisconsin Heritage Water Trail was recently designated one of 28 National Recreation Trails in 18 states by Secretary of the Interior Sally Jewell. Stretching across Wisconsin for 280 miles from Green Bay to Prairie du Chien, this water trail follows three rivers, traversing 15 counties and more than 40 municipalities. It's significant as the route of Father Jacques Marquette and Louis Joliet, which further shaped Wisconsin's history.

Buck Drossart received the State Leadership Award by the American Hotel & Lodging Association (AH&LA). Drossart is the 2013 Wisconsin Hotel & Lodging Association (WH&LA) Chairman of the Board and General Manager of The Pointe Hotel & Suites and Conference Center in Minocqua.

Wisconsin has won the SCORP Excellence Award for 2013 and was noted as "the best of the best." The National Park Service, in collaboration with The Society of Outdoor Recreation Professionals, gave the award "in recognition of Wisconsin's exemplary contributions to outdoor recreation planning."

Appleton was featured city #6 on Kiplinger Magazine's list of "10 Great Cities to Raise Your Kids."

The Great Northern Beer Festival in Eagle River was noted as one of the "Top Ten Summer Beer Festivals" by FlipKey, the vacation rental company for TripAdvisor. Recognition was based on a variety of factors, including types of tastings, experience and the host city.

Joellyn Merz   
Technology & Customer Service   

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Customer Service & Technology

Partnership to Promote Fishing
Tourism and have formed a partnership to promote fishing and Wisconsin's fishing hot spots. Fishidy is a one-stop fishing resource that provides interactive fishing maps, social connections and valuable information on thousands of waterways across the country to help anglers catch more fish! The Department of Tourism is giving them a call out and link to their site in upcoming fishing articles provided by Fishidy, like this first one on Lake Mendota. In exchange, Fishidy will run digital banners on their site.

Abbie Hill    
Grant Coordinator   
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Grant News

Grant Tip of the Month: TIC Grants Due July 1
Don't forget that Tourist Information Center (TIC) grant applications are due July 1, 2013. We are unable to consider applications that arrive after the deadline so please allow extra time for delivery. The application form and guidelines can be found online here.

Make sure that you include the correct paid invoices for reimbursement and detailed payroll registers for staffing costs. The annual visitor count should be current and the list of publications should be updated. A little extra effort put into answering the questions on the application is also appreciated by the reviewers. Thanks and good luck on your application!

Upcoming Grant Application Deadlines
  • Tourist Information Center - July 1
  • Joint Effort Marketing – August 1
  • Meetings Mean Business - August 1
  • Destination Marketing – September 1
  • Ready, Set, Go! – September 1

Jason Zarling   
Program Manager    
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Travel Green Wisconsin

Welcome New Travel Green Wisconsin Certified Businesses
  • Best Western Fox Valley Inn
  • GO Riteway Transportation Group
  • Holiday Inn Express, Beloit
  • Janesville Rotary Botanical Gardens
  • Lake Geneva Canopy Tours
  • Friends of Riverfront, Beloit
Travel Green Logo

George Tzougros  
Executive Director   
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Arts Board

The Wisconsin Science Festival 2013 will take place September 26-29. The Arts Board played a significant, founding role in this Festival as part of our efforts to celebrate and promote creativity in all its forms. While the epicenter of the Festival is the Wisconsin Institutes for Discovery on the UW-Madison Campus, we are working to encourage events statewide. These events needn't be crafted for the Festival, though such events are welcomed. Associated events may be part of an organization's existing public outreach program.

Are there events in your community that would be appropriate? All it takes is a simple one-page application and, when they are approved, they will be included in all the Festival's marketing materials and will have use of the Festival's logo. Apply today! The application deadline is July 3.

Here are a few links to learn more about the Festival and to start the process to become a part of this fantastic event:


Harnessing the power of tourism to build a better Wisconsin.
See how on:
  Wisconsin Department of Tourism
201 W Washington Ave Madison, WI 53703