Stephanie Klett
Department Secretary
608.266.2345
sklett@travelwisconsin.com
Secretary Message
Hello Friends,
We're bringing you a special edition of Travel Wisconsin News because we're kicking up the fun factor this fall and need your help!
To encourage travelers to experience Wisconsin's fall season, we have created a playful campaign using attention-grabbing "Have You Seen" posters for autumn's "most wanted suspects" including the maple leaf, birch leaf and oak leaf. It's reminiscent of a neighborhood "wanted" poster that you would find stapled to a telephone pole or pinned to a community bulletin board.
This is where you all come in! We would love for our tourism partners to get in on the action by canvassing your community with "Have You Seen" flyers. Starting September 17, we're encouraging all tourism partners to print campaign posters to hang in your visitor information centers as well as neighborhood businesses, bulletin boards, coffee shops, and other community hot spots. We are sending out our own street teams in Chicago and the Twin Cities, so why not form your own street team to distribute flyers locally! Download the poster with printing instructions.
We've also drafted a "fill in the blank" media alert that you can customize and send to your local media. Download the alert and fill in all the details about where you will be posting the flyers in your community to bring awareness to what you're doing.
In addition, we encourage you to promote the fall campaign and Fall Color Report on your social channels. We've drafted Facebook and Twitter posts for your convenience.
And don't forget to take some photos while you are posting the flyers and share them on your social channels. Send the photos to Danielle Johnson at djohnson@travelwisconsin.com and we'll share them too!
This is a great way to get the entire state involved, and we thank you for your support. If you have any questions, please reach out to Danielle at 608-266-0458.
Cheers to a fabulous fall season!
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