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Greetings friends –
Wisconsin tourism just made pop-culture history yesterday!
Gov. Walker announced yesterday morning that Hollywood Director David Zucker and former 'Airplane!' cast member Robert Hays are teaming up for the first time in 32 years to shoot our summer 2013 TV ad. As you may well know, Robert famously played the lead role of Ted Striker in David's blockbuster 'Airplane!' and they are reunited again, right here in Wisconsin.
Filming is taking place this week in the Eagle River area. We're keeping the storyline under wraps until we debut it at the Governor's Conference on Tourism this spring. What I can tell you is that the spot furthers our brand of fun using David's trademark slapstick. He made a symphony orchestra look undignified in our winter TV spot, just imagine what he's going to do when we let him loose on one of our Northwood's lakes.
The PR value of this opportunity is priceless and goes a long way to get our message in markets we couldn't reach otherwise. I can't tell you how thrilled we are to have them both here, graciously lending their star-power and comedic talents to promote travel in Wisconsin!
At the news conference, we were supported by members of the Governor's Council on Tourism, Steve and Greg Marcus from the Marcus Corporation, Pfister Hotel General Manager Joe Kurth, who hosted David and Robert at the hotel, and Doug Rutledge, from Southwest Airlines. Southwest's subsidiary, AirTrans Airways, donated the flights to bring our guests to Wisconsin. We are honored to have such incredible partners working together to make this happen.
Enjoy the summer and best wishes during the busy travel season!
Harnessing the power of tourism to build a better Wisconsin. |
See how on: http://industry.travelwisconsin.com.
|Wisconsin Department of Tourism
201 W Washington Ave Madison, WI 53703
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