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I'm very excited to share our new winter TV ad directed by Wisconsin native and comedic filmmaker David Zucker. The 30-second spot starring the Milwaukee Symphony Orchestra and a supporting cast of snowballs begins airing this week in Milwaukee, Green Bay, Chicago and Minneapolis-St. Paul.
In addition to running on TV, approximately 450 movie screens in Wisconsin, Illinois and Minnesota will air a 60-second "director's cut" -- at no charge -- thanks to our good friends at Marcus Theatres!
This spot definitely shows off Wisconsin's playful and fun side, and as we know, fun is the No. 1 travel motivator for leisure travel according to our research. On top of all that, we give a nod to both our indoor and outdoor winter activities.
While you are online, be sure to take a minute to check out all of our winter marketing efforts including social media, public relations, digital and out-of-home advertising
Harnessing the power of tourism to build a better Wisconsin. |
See how on: http://industry.travelwisconsin.com.
|Wisconsin Department of Tourism
201 W Washington Ave Madison, WI 53703
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