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| JANUARY 2012 | |||||||||
![]() Stephanie Klett Department Secretary 608.266.2345 sklett@travelwisconsin.com |
Secretary Message Hi all, I'm very excited to share our new winter TV ad directed by Wisconsin native and comedic filmmaker David Zucker. The 30-second spot starring the Milwaukee Symphony Orchestra and a supporting cast of snowballs begins airing this week in Milwaukee, Green Bay, Chicago and Minneapolis-St. Paul.
In addition to running on TV, approximately 450 movie screens in Wisconsin, Illinois and Minnesota will air a 60-second "director's cut" -- at no charge -- thanks to our good friends at Marcus Theatres!
This spot definitely shows off Wisconsin's playful and fun side, and as we know, fun is the No. 1 travel motivator for leisure travel according to our research. On top of all that, we give a nod to both our indoor and outdoor winter activities. While you are online, be sure to take a minute to check out all of our winter marketing efforts including social media, public relations, digital and out-of-home advertising Enjoy!
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Harnessing the power of tourism to build a better Wisconsin. See how on: http://industry.travelwisconsin.com. | ||
| Wisconsin Department of Tourism 201 W Washington Ave Madison, WI 53703 1-608-266-7621 |
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